5/17/2012
This is not a facetious question. The process of strategic planning may be reduced to that of just another paperwork exercise unless it is launched with a clear understanding on the part of those involved concerning:
How much time is required?
How many and what types of meetings?
How much preparation...
5/17/2012
Today’s guest post is written by Heidi Cohen.
Today’s multi-platform, device-indifferent, connected world requires 360 degree branding.
By increasing the value of the products, companies, and people they represent, brands are an essential element of PR.
Whether you’re working with a B2B, B2C, non-...
5/17/2012
Recently, we worked on a submission for a Social Media Crisis Guidebook that will be published in a few weeks. One of the issues we discussed in our chapter deals with the timeline of a social media crisis and how quickly companies need to respond. Before the advent of social media, a crisis situation typically had...
5/17/2012
What’s with the plethora of early morning news shows that routinely feature daily cooking segments at 6:45am? This past Wednesday, for example, WCBS-TV aired a positively revolting segment in which a local Manhattan chef grilled up a bunch of baby back ribs. Even more horrifying was the ersatz delight displayed...
5/17/2012
As the Facebook IPO frenzy crescendos, the media pendulum has swung from fawning friendliness to sudden skepticism catalyzed by one giant automaker's decision to pull its $10 million ad budget from the 900-million+ strong social network.
Interestingly, and mildly reminiscent of its defiant public...
5/17/2012
Even at 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy. But the feeling the overload of information is very real and a reflection of our inability to pull the levers...
5/17/2012
For those of us who pay attention to social media news, we’ve all heard it – Facebook needs to figure out its advertising platform or else their advertisers will jump ship, just as GM announced it was this week. This is bad for Facebook because it will lose the $10 million in advertising revenue GM...
5/17/2012
Today on Forbes.com, Richard Levick examines why analysts are confident that JPMorgan Chase will readily absorb this setback and move on, even if the mighty bank’s losses extend well beyond the $2 billion we already know about. The real underlying issue here is the marketplace impact of a personal brand. Were...
5/17/2012
Editor’s Note: This is the sixth in an ongoing series of readers sharing what they’ve learned as media spokespersons. Click here to learn how to submit your own piece. Today’s post comes from John Barnett, a senior communications analyst for Vox Optima.
In the spirit of full disclosure, I’ve...
5/17/2012
We first connected with David Frost, founder of Australian PR agency PRDeadlines, back in 2001.
He flew into Hong Kong as part of our team, presenting a regional brief to Juniper Networks.
We’ve been working with David and his team ever since.
Given his firm’s milestone, I thought it was high time to...
5/17/2012
It’s hard to decide which part of Facebook drives people craziest: The super-secret settings that nobody tells them about, or the difficulty for businesses to really gain traction and see a return on their investment of time.
I vote for ROI.
But then, I almost drove myself crazy when my Facebook fan page...
5/17/2012
This post offers a video recording of a recent lecture given by Larissa and James Grunig at New York University – courtesy of Toni Muzi Falconi, who kindly introduces the video below. In addition, Heather Yaxley provides a brief overview of the highlights of the lecture.
We extend our thanks to James, Larissa...
5/17/2012
A May 15th New York Times editorial, "Ending An Affair?", noted that investors are shunning the stock market due in large part to market bubbles and the fact that investor trust has been destroyed as a result of scandals and reckless trading, including the recent $2 billion loss at JP Morgan Chase....
5/16/2012
PerkettPR is excited to introduce another interview series, “Effective Executives,” showcasing business leaders from top companies across the globe. Our goal is to continue to share insights, tips, tricks and suggestions from those who have seen it all. How do they work? What keeps them up at night? What...
5/16/2012
BtoB marketers – journalists love social media just as much as you do. Ninety-two percent are on LinkedIn, 85 percent have Facebook accounts, and 84 percent use Twitter. Check out the infographic below to see how today’s most popular social media sites stack up. For more information about BtoB journalists...
5/16/2012
We all know that infographics are the in, cool thing to do.
Create a simple, compelling graphic and everybody will “get” your story. Customers love them. Marketers and PR folk love them. Media love infographics — sometimes so much that they’ll use whatever image that marketing/PR teams give...
5/16/2012
As you would expect from any major tech trade show, last week’s Interop event in Las Vegas generated quite a bit of buzz around new announcements, technology innovations and partnerships. But, one thing I didn’t expect to see so much coverage around was the continued use of “Booth Babes.” While...
5/15/2012
One more thing to do before declaring the school year finished: Apply for scholarships.
This is the scholarship application season, and I’ve heard that only a fraction of eligible students take the time to apply for scholarships–many of which don’t require much effort. I sponsor one of those...
5/15/2012
American workers are not taking all of their vacation time. And when they do, they are not 100% off-the-clock because they are distracted by the gadgets and gizmos that connect them to the world that they have planned to leave behind. But, there is a new trend emerging to truly disconnect us from our working world:...
5/14/2012
I attended the annual dinner of the Atlantic Council in Washington, D.C. this week. There are significant challenges facing government leaders as a result of ease of communications, which is politicizing the world’s people. People today believe they can make a difference.
Ban Ki-moon, Secretary General of the...
5/14/2012
Working extensively in entertainment PR, including extensive work as a crisis PR agency for celebrities, an interesting story is the Angelina Jolie Brand – and will she incorporate her soon to be husband’s last name into her name ?
And my 2 cents? Angelina Jolie shouldn’t change her name to Angelina...
5/11/2012
TO LINK TO POST: http://bit.ly/K6FM09
Doug Simon, President & CEO of D S Simon Productions, spoke with Elise Mitchell, President & CEO of Mitchell Communications Group, at the Counselors Academy 2012 Spring Conference about starting her own PR firm.
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Elise...
5/7/2012
[Originally posted on the Huffington Post.]
In this election year, I’ve been on fear watch. Folks are fearful of everything from 2012 theories to GMOs to student loans taking over as the No. 1 source of pain for college grads everywhere. A few years ago, I talked at length about the cult of anger our country...
5/4/2012
Get the PR Ball Rolling
Posted by Tom Gable
In the previous post, I introduced the concept of PR as a team sport. How to organize to deliver consistent, quality results for clients? How can you achieve your goals with the minimum possible resources? How to leverage time, so one hour of senior management can turn...
4/26/2012
Hating the Murdochs is a sport in some quarters. It is almost all the old British left has left. Socialism is not doing well, but loathing Thatcher and her biggest media supporters still resonates. In the case of culture secretary Jeremy Hunt, we have what looks like the perfect mirror-image foolishness from the...
4/23/2012
After considering why newsrooms need to change to stay relevant, I have three newsrooms that are changing, and a fourth that re-sets the bar completely. All of the newsrooms represent brands with big investments in owned media and media relations.
1) Starbucks: With 19,...
4/20/2012
Pitching a new media contact is a lot like an awkward first date. You don’t know enough about the other person to know what buttons not to push or what will score you major points. Just like when trying to start a relationship with a new reporter you may not know that they are more likely to give you a...
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