July 25, 2014
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PR Biz Update

The Tipping Point Is Here: New Magid Associates Report Examines Content, Commerce and Connectivity In the Fast-Moving Smartphone and Tablet Market

10/17/2013

Web Ads Skyrocket: Topping $20 Billion, Internet Ad Revenues Hit Historic High for Half-Year 2013, Up 18% Over Same Time in 2012, According to IAB

10/17/2013

Internal Comms In Focus: Employees Want Two-Way Communication with Corporate Leadership, As Well As Fellow Employees, New Tribe Study Reveals

10/17/2013

Social Marketing: Paid Media Increases Facebook Organic and Viral Impressions By 200%, ShopIgniter Study Finds In New Social Rich Media Benchmark Report

10/16/2013

Marketing Tactics and Trends: Small Businesses Are Increasing Their Adoption of Modern Marketing Techniques, New Oracle Study Finds

10/16/2013

Marketing Research: Online Presentations Are a Top 10 Marketing Tactic, New Content Marketing Institute/MarketingProfs Study Finds

10/16/2013

Are Some Iconic Brands Actually Less Popular Than We Think? New Y&R Study Explores the Hidden Side of Brands—And Finds Consumers’ Perceptions Don’t Always Match Up With What They State

10/15/2013

Mobile Marketing Insights: Mobile Will Drive 2013 Holiday Shopping, New Hipcricket Survey Indicates—42 Percent of Respondents Plan to Shop More on Mobile Devices This Season

10/15/2013

Industry Best Practices Study Now Open For Top Communicators: USC Annenberg Launches Eighth Generally Accepted Practices Study of PR and Communications

10/15/2013

Meet the BRIC Millennials: New JWT Study Examines Generation That Has Come of Age During a Unique Time of Unprecedented Growth and Change, As Well As a Worldwide Slowdown

10/14/2013

Emotional PR: Disney, Yahoo and Google Top APCO Insight’s List of 100 Most Loved Companies—APCO Insight Measures Consumers’ Emotional Attachment to Brands

10/14/2013

Ketchum’s Global Food 2020 Survey Reveals Powerful New Group of Food Influencers: Food e-Vangelists Are Informed, Opinionated, and Looking to Impact the Global Food System

10/14/2013

New Research Shows Increasing Reliance on Content Marketing to Drive Brand Awareness, Inbound Traffic and Sales: B2B Marketers are More Effective at Content Marketing

10/11/2013

Branded Products and Services Have Significant Growth Potential in Developed Economies, Despite Lingering Gloom Over Finances and Jobs, New BCG Study Finds

10/11/2013

The Greatest Strengths and Weaknesses of the Millennial Generation in the Workplace: New Study Reveals Where Millennials Excel—And What Traits They Lack

10/11/2013

PR In the Boardroom: Reputation Surpasses Economic and Business Model Concerns as Top Strategic Risk, New Deloitte Study Finds—Senior Management Will Devote More Time to Strategic Risk

10/10/2013

Retail PR: Holiday Spending Expected to Increase By 11 Percent—Lure of Black Friday Reaches 5-Year High, While Consumers Also Embrace Thanksgiving Day Shopping, New Accenture Study Finds

10/10/2013

What’s Your Digital DNA? New MasterCard Study Reveals Five Global Online Personas—Consumer Research Points to Why Some Share More Than Others Online

10/10/2013

Hispanics Emerge As One Of America's Most Socially Conscious Segments: U.S. Multicultural Consumers Exert Increasing Influence on Corporate Support of Social and Environmental Issues, Cone Study Finds

10/9/2013

Retail Holiday PR: Online Shoppers Want More Convenience, New Global Study Reveals—Consumers Want Omnichannel Experiences, Flexible Shipping Costs and Convenient Returns

10/9/2013

Brands Can Still Obtain Market Insight In Time To Develop Effective Christmas Campaigns, New Cint Research Reveals

10/9/2013

CSR Ultimatum: 69% of Americans Would Rather Remain Unemployed Than Work for Companies with Bad Corporate Reputations, New Corporate Responsibility Magazine Study Finds

10/8/2013

Holiday Marketing Insights: New Mobile Local Consumer Research Study Finds Product Shopping Research via Smartphone Accelerates 114 Percent Year-Over-Year

10/8/2013

Changing Consumer Trends—The Millennial Generation Becomes Parents: New Barkley Study Reveals Gen Y Is Creating a Wave of New American Pragmatism—And Discount Chains Are Cashing In

10/8/2013

Think You Know Mobile Millennials? Think Again. Campaigner Survey Reveals Mobile Email and M-Commerce Behaviors—Gen Y, the Most Socially Networked Generation, Lags on Social Sharing

10/7/2013

Men and Millennials Are Today’s Conscious Consumer Strongholds: New Research Reinforces the Need to Identify and Tailor Marketing Tactics to Engage Conscious Consumers

10/7/2013

Cause-Marketing Disconnect: American Enthusiasm To Shop With A Conscience At Record-High, But Doubts About Corporate Impact Persist, New Cone Communications Report Finds

10/7/2013

Most Innovative Companies Ranked By Boston Consulting Group: Automakers Vie With Tech and Telecom Companies for Top Rankings in 2013’s Study

10/4/2013

Hispanic Shoppers and Loyalty Programs: Hispanics Are Actively Engaging on Social After Acquiring Loyalty Cards, While Conversations Are Driven by Brand Marketing Campaigns

10/4/2013

News Consumption Trends Around the Country: Bostonians are Wicked News Junkies, While Los Angelenos and Atlanta Residents Are Just Not That Into It

10/4/2013

Marketing to Millennials: 2013 Brand Affinity Index Research Findings Unveiled By Teen Vogue and Goldman Sachs—Forever 21, Victoria’s Secret and Sephora Lead Among Influentials

10/3/2013

Airports and Airlines Struggle to Meet Mobility Expectations of More Than 60% of Travelers Surveyed, Despite WiFi Wake-Up Call A Year Ago, New FlightView Study Finds

10/3/2013

Retailers Struggle to Crack the Customer Experience Code—Despite Acknowledging It’s the #1 Way to Stop Showrooming and Boost Sales, New TimeTrade Study Reports

10/3/2013

Data Quality Is the No. 1 Concern Among IT Marketers, New DiscoverOrg Survey Finds: Accuracy, Engagement and Achieving ROI Also Critical Factors

10/2/2013

Human-Era Branding: USAA, Virgin America, Disney, Wegman's and In-N-Out Burger Among Most 'Human Era' Brands, New Lippincott/Hill Holliday Report Finds

10/2/2013

Only 32% of Consumers Say Email Marketing Has Improved Over the Last Five Years, New Kentico Email Marketing Study Reveals

10/2/2013

What Do Executives Hate Most About Business Data? New Report Reveals Big Data Is a Leading Source of Frustration for CEOs and Business Leaders

10/1/2013

Marketing Insights: Hemlines (and Hopes) Going Up? Women’s Perspectives on Style-Related Trends Revealed In New Joint Study from BlogHer and Taubman

10/1/2013

New IAB Marketers Study Shows Striking 142% Uptick in Mobile Advertising Budgets between 2011 and 2013—Number of Big Mobile Budgets Soared More Than Fourfold

10/1/2013

New Content and Social Marketing Benchmark Study Reveals Growing Importance of Content Marketing and Social Media Strategies for Customer Engagement

9/30/2013

Mobile Affection: Overwhelming Majority of Consumers Are Happy to Share Mobile Location Data With Trusted Brands

9/30/2013

Data-Driven Strategies: Big Data Trend Prompts Businesses of All Sizes to Evaluate Data Needs, New CompTIA Research Reveals

9/30/2013

91% of Business Owners Could See Higher Revenue Using a Strategic Plan, New Study Finds—But Few Feel They Have an Excellent Plan in Place to Capitalize On the Financial Upswing

9/27/2013

Bad News for Brand Names: New Integer Group-M/A/R/C Research Study Shows Consumers Still Purchasing Private-Label Products as Much as Last Year—And Many Will Continue To Do So

9/27/2013

On the Campaign Trail: United Airlines' New Brand Campaign Reinterprets Its Classic "Fly the Friendly Skies" Tagline With More Modern “User-Friendly” Terminology

9/27/2013

Gender Bender: Despite the Growing Economic Influence of Women, Many of Their Needs Remain Largely Unmet By Brands and Marketers, New Research by The Boston Consulting Group Finds

9/26/2013

Green Business Disconnect: Global CEOs Remain Committed to Sustainability, But Report Frustrated Ambition and Call for Policies to Align Market Incentives with Sustainability

9/26/2013

Holiday Digital Shopping: 64% of Smartphone Shoppers Will Buy More From Their Mobile Devices this Christmas, Compared to 2012, New eDigitalResearch/IMRG Study Reveals

9/26/2013

Nearly Half of Marketers Will Launch a Holiday Campaign Before Halloween, New Experian Marketing Services Study Reveals: Online Display Is the Top Marketing Channel for Holiday Campaigns

9/25/2013

Marketing/IT Convergence: Executives Cite Customer Demand, Technology As Top Reasons They Are Changing Their Business Models, New KPMG Survey Reveals

9/25/2013
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