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MEDIA TRAINING
JUST RELEASED! CD TRANSCRIPTS FROM BULLDOG REPORTER'S MEDIA RELATIONS SUMMIT 2009
Let The World's Top Media Experts Help You Advance Your Career And Increase Your Media Coverage
This
audio treasury from Bulldog Reporter's Media Relations Summit 2009 Conference
will give you and your team an easy, inexpensive archive of valuable lessons
from a diverse range of influential industry leaders.
If you weren't able to attend this year's conference in New York, you'll want
to own every one of these session recordings. They're a convenient way to pack
hours of wisdom and insights into your commute time — and they're economical,
too.
If you did attend but weren't able to be in five places at once, you'll want
to fill in what you missed — and share with colleagues some of your favorite
presentations. These audio recordings are a great way to maximize your conference
investment.
The media relations techniques offered on these CDs not only give you practical
actionable solutions — they also bring you excitement and energy of the masters
who spoke.
Each CD is only $15 — quite a value for an hour of an expert's time. Purchase
the entire set of 48 sessions and save 30% — that's 48 sessions for only $495
— a savings of $210! Plus you get a free storage album with every order. To order
by phone call 1-800-959-1059 or use the links below to order online.
MASTER PRESS INTERVIEWS
Announcing Bulldog Reporter's Ultimate Media Training Workshop with
TJ Walker
Learn
to handle interviews with total confidence and powerful message focus. This
one-day immersion training turns you into an interview master, giving you
powerful techniques for dealing with even the toughest journalists—while
remaining steadfastly on point. In just one day, world-renowned trainer TJ
Walker will teach you how to deliver quotable sound bites every time you
talk to the press, turn the tables on "gotcha" journalists,
and look and sound great on TV. Best of all, TJ Walker gives you a
treasury of training materials, so you can teach these techniques to all
your top executives. Two workshop in New York City:
July 10 and October 23. Get details at our workshop
landing page or print out our 6-page
brochure or call 1-800-959-1059.
BULLDOG AWARDS
Announcing the 2009 Bulldog Award Winners for Excellence in Media Relations and Publicity!
The best media relations campaigns of the year have been awarded! The Grand Prize winner in the Bulldog Awards for Excellence in Media Relations & Publicity was "Beyond Guantanamo: Rescue the Constitution" which won Gold Awards in two categories— Best Response to Breaking News and Best Issue/Cause Advocacy Campaign—and a Bronze Award in the Best Not-for-Profit/Association/Government Campaign category. This amazing campaign, which was produced by The Glover Park Group for The Center for Constitutional Rights, was successful in changing public opinion about the closing of Guantanamo Bay in Cuba. To see a list of the 85 Bulldog Award winners in 29 public relations categories—or to read a summary of each campaign, including the Grand Prize Winner—just use the buttons below. Deadline for the 2010 Bulldog Awards is December 31, 2009 (use the button below for complete entry information).
SOCIAL MEDIA
New advanced guide to social media for PR: Dramatically boost your visibility
through social networks, SEO, blogs, RSS feeds, YouTube and more
Take
advantage of the wave of new PR 2.0 technologies that can vault brand and product
visibility among top influencers with Bulldog Reporters special report, "Social
Media PR Power Guide: A Busy PR Pro's Handbook for Visibility through Social
Networks, Self Publishing and New Media!" This concise, 256-page guide gives
you a complete overview of how you can start implementing search engine optimization,
corporate blogging, corporate web video, RSS, podcasting and social media now.
This essential handbook also includes a new media resources directory, a directory
of top bloggers by industry, and revealing case studies in new media. Buy it
now, and start taking advantage of these powerful new tools.
Media Directory

Only Media Pro lets you build precisely targeted lists—with Pitching Tips—for under $1,500!
Bulldog Reporter's new Media Pro lets you build laser-focused journalist contact
and press release distribution lists instantly from our huge database of 12,000
U.S. media and more than 90,000 journalists—updated daily! To help increase
your story-placement success, all your lists include Bulldog Reporter's legendary
Pitching Tips—detailed intelligence on exactly what your target journalists
cover and how they want to work with PR. Best of all, you'll only pay
a fraction of the cost of expensive online media list services—just $1,495.
You not only save money on your media lists, but you also increase your pitching
success rate. To start a free 14-day trial, go to free
registration or call Bill Beninghof at 1-877-215-7519.
Build Intelligent Media Lists…Instantly Online!
Bulldog Reporter's Media List Builder gives you the easiest, fastest, most inexpensive way to
create a highly accurate custom media list: Our newly re-designed Media
List Builder lets you go online right now at no cost, build your list, review and
edit the list . . . then purchase the list, and receive it in an Excel format
via email---all in a matter of minutes. Best of all, your list includes Bulldog's
legendary Pitching Tips, to help you precisely target your efforts, especially
if you want to follow your press release with a personalized pitch. To check
out Media List Builder—and build a sample list at no cost—go
there now.
PR CASE STUDIES
New from Bulldog Reporter!
Introducing Bulldog Reporter's "Big Book of Brilliant PR Ideas: 100 Case Studies for Inspiring High-Impact Public Relations Campaigns"
If you only add one book to your professional library this year, make it "The
Big Book." This collection of the best PR campaigns of the past three years
is guaranteed to ignite your imagination, turn on your team and push your creativity
to exciting new heights. Pull "The Big Book" out before you plan any campaign:
Use it to review brilliant campaigns that match your product type, your communications
challenge or your creative strategy. "The Big Book" gives you in-depth outlines
of 100 award-winning efforts that earned unparalleled media coverage. Get online
details, print the flyer
or call 1-800-959-1059 to order.

PRESS
RELEASE WRITING
Increase Your Media Placements
The Ultimate Press Release: How to Create Breakthrough Press Materials for
the Digital Age
If you want to vault your writing to the "masters" level—and craft compelling news releases that rivet journalists' attention—plus dramatically increase your story placements in today's digital environment, we recommend Bulldog Reporter's concise new $99 handbook, "The Ultimate Press Release: How to Create Breakthrough Press Materials for the Digital Age." This treasury of inside writing tips, advanced distribution strategies and proven media placement strategies will transform all your releases into golden ink, air and online publicity. To get all the specifics on this powerful media relations training tool, just go to handbook details. Or order online or phone 1-800-959-1059.

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AUDIO
CONFERENCES / WEBINARS
Media relations and PR skills from influential journalists and expert corporate communicators—keep you on the leading edge
Take part in live audio conferences and webinars . . . or attend on your schedule—on demand
To update and sharpen your team's PR practices, Bulldog Reporter's PR University presents scores of high-level professional development events every year. These audio conferences and webinars—Meet the Editors, Masters Classes, Bootcamp Workshops and Executive Roundtables—allow you to learn about the hottest PR issues, skills and media targets from the comfort of your office.
Attend these events live . . . or order CDs or MP3 downloads and take part when the timing suits you.

Please click here for video about PRU
MEDIA NEWS
Business
Play Up Viewer Service Angles for Fox Business Network Guest Airplay

To find a place for your business news on Fox Business Network, highlight the service angle for viewers when pitching info affecting the market, economy, business or business legislation. "My show covers the market hours for FBN," says booking producer Shannan Siemens. "It differs from other TV business coverage in that it brings business news to a broader audience and focuses on news the viewer can use to better understand their part in the economy and how business news affects them." In addition to breaking news and hard business stories, she accepts fun and non-traditional business stories...

PUBLIC
RELATIONS NEWS
Daily Online Service
Stay on top of hot news, trends and opinions with the best-read trade journal in the PR industry
Free subscription: Receive Bulldog Reporter's Daily ‘Dog
every business day. Get free email delivery of the Daily ‘Dog, and receive a refreshing burst of breaking news, outspoken opinion, successful media relations techniques, hot PR technology, PR job listings, thought leadership, PR's most popular blogs and a fertile source of white papers, webinars and PR training opportunities. Join the 50,000 public relations practitioners who already receive the ‘Dog every day . . . or you'll be in the doghouse.

HEALTHCARE MEDIA NEWS
Daily Online Service
Start a trial subscription to Inside Health Media: See how it helps you place more stories in top business, trade, and consumer media
If you specialize in health, medical or fitness PR, we
invite you to sign on for a test drive and a free trial to this amazing online
healthcare media service. Just call 1-866-666-1198 or sign up online. Inside
Health Media delivers breaking health media news, hot placement opps and a treasury of media relations intelligence every business day. You get a daily feed of all the news about health media and journalists, as well as a steady stream interviews with top editorial decision makers on how they want to work with health, medical and fitness PR pros. Best of all, your subscription gives you the industry's most complete health media research tool for checking contact information, target journalists, beat charts and pitching preferences for more than 4,900 editorial staff who cover your target markets. Call 1-866-666-1198 for a free trial subscription today or sign up online.

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